He basically said, ‘I don’t know how I’m going to guarantee an rBST-free milk supply, but I’m gonna do it. “Monsanto got wind of that,” continues Marcus Benedetti, “So they flew out and tried to convince him to essentially sweep it under the rug. Then-president and CEO Dan Benedetti was, of course, referring to consumers in the Bay Area, who had always been pioneers in clean eating and transparency in the food system. “And my dad said, ‘Whoa, how is this going to affect probably the most educated consumers anywhere in the world?'” “The entire industry had suddenly adopted that reality: this was going to be out there it was gonna be part of the food system,” says Benedetti. This synthetic hormone was designed to artificially stimulate milk production in dairy cows by about 20 percent, promising boosted yields and dramatic increases in revenue for milk producers. In 1994, Monsanto began touting a newly developed wonder drug, rBST. A Sustainable Dairy Pioneerīefore organic was really on anyone’s radar, Clover made an important decision that would change the way that milk was sold forever. “The roots run very deep here in northern California,” says Marcus Benedetti. Today, Marcus Benedetti, the founder’s grandson, is at the helm of the operation, where he still works closely with local farmers whose families have been supplying milk to Clover for generations. in 1977 former General Manager of the cooperative Gene Benedetti purchased the brand name and brought many of the former members on board to form the new company. It is with this co-op background in mind that the Benedetti family established Clover Stornetta Farms Inc. As the co-op grew, so did the brand: the first Clover milk bottles were sold in 1929, and a few years later, a Clover-brand cottage cheese was added to the mix. From humble beginnings, this milk brand has grown to become one of the biggest names in dairy on the West Coast, never compromising on its values of producing clean, high-quality milk.Ĭlover Sonoma got its start 101 years ago, when Petaluma Cooperative Creamery began making and distributing Clover Brand products locally. Companies trying to grow sustainably and ethically could take a page out of the books of Clover Sonoma.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |